ZSL London Zoo How can a zoo in the heart of a global city let the world know it’s not a concrete jungle? Brother How do you ensure all the people involved in moving a product into a new market are heading in one powerful direction? Office of Fair Trading How can you engage an audience in a dry and dull—but very important—subject matter? The Westmorland Family What can you do when the brand that's making you a success is also holding you back? Environment Agency Raising flood awareness is a disjointed, localised issue. But what if local energy could be united behind a national brand? Oddfellows When a business has too many ideas, can a brand idea restrict and liberate in equal measure? Office of Fair Trading If it's hard to get an audience to attend an event, should you even bother at all? Wythenshawe Amateurs FC When a charity doesn't have the money for fundraising, can you celebrate a story that does it for you? Batiste Dry Shampoo How do you encourage retailers to move a product range to a more prominent shelf position? Information Commissioner's Office When people won't believe something is a problem, can you show them it is? ACCA How can a rapidly growing global organisation retain consistency across all its worldwide markets? Information Commissioner's Office How can a new identity help an organisation find its voice? AstraZeneca How can you turn thousands of words into years worth of actions?