Paper #2 | The four engines that make positions fly
You can sense when an organisation has momentum. There’s an aura about its people. A positivity. A preference for action over procrastination. When brands grow exponentially, they seem to have an unstoppable momentum. There are four reasons why position is a vital catalyst for momentum. In this, the second in our series of Papers, we share the four engines that make brand positions so powerful.
How can advertising convey the relevance of a position during a global pandemic?
The prospects for 2020 overseas holidays looked bleak until the relaxation of the UK government’s quarantine restrictions. Suddenly, for those looking for a much-needed break, there was an opportunity to escape their overly familiar four walls. But what kind of holiday do you go on in times like these?
How can we create a beer range that's different yet still intrinsically JW Lees?
Each year JW Lees brew five limited edition beers to offer something new and different to their permanent range. For their 2020 range we needed a design solution that would make the seasonal beers feel different yet still intrinsically JW Lees.
Position Project Film | Jon Wilkin & Mark Flanagan, Pot Kettle Black
Pot Kettle Black burst onto the Manchester hospitality scene in 2014 and has since expanded across the city. All the while founders Jon Wilkin and Mark Flanagan have continued to play rugby league at the top of the professional game. We sat down for a coffee to talk about how finding their position unlocked their potential.
