Are you positioned for the recovery?
In a world of social distancing and enforced remote working, brands that find new opportunities to keep going will emerge from this economic black hole ahead of their competitors. We believe that now more than ever, position is a rocket that will fly you to the moon.
How can we create a beer range that's different yet still intrinsically JW Lees?
Each year JW Lees brew five limited edition beers to offer something new and different to their permanent range. For their 2020 range we needed a design solution that would make the seasonal beers feel different yet still intrinsically JW Lees.
What pandemics teach us about challenger brand positions
A crucial ingredient in achieving success as a challenger brand is word-of-mouth. Without the advantage of big advertising budgets to buy awareness, underdogs are reliant on news of their brand spreading virally through culture. It’s like the R metric that Coronavirus has made famous. Challenger brands need strong positions to turbo charge their R value.
How can we preserve our legacy in one area while confidently expanding into others?
GCW is one of the UK’s leading property consultancies. Retail in 2019 was a challenging market, and with a new leadership team in place, GCW was keen to signpost a new vision to staff and clients alike.
