To take on the world, you need to take a position in it first.

Taking a position within a world in constant flux is more challenging and critical than ever before.

Squad know position. We know the power of taking a place in people’s hearts, minds and lives. We know world-beating brands are the ones who orientate everything behind a strong position.

Our way is born of a ruthless conviction in making the whole process creative, harnessing a fusion of bulletproof strategy and creative firepower from the get-go.

We partner with leadership teams to find and bring to life positions that beat the odds — possibly even the world.

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