Position Project Interview | Sarah Dunning, Chair of Westmorland Family
Tebay Services on the M6 has famously been described as the closest a motorway service area comes to Harrods Food Hall. It’s run by the Westmorland Family, whose current chair is Sarah Dunning. We were delighted to talk to Sarah as part of the Position Project.
How can advertising convey the relevance of a position during a global pandemic?
The prospects for 2020 overseas holidays looked bleak until the relaxation of the UK government’s quarantine restrictions. Suddenly, for those looking for a much-needed break, there was an opportunity to escape their overly familiar four walls. But what kind of holiday do you go on in times like these?
Are you positioned for the recovery?
In a world of social distancing and enforced remote working, brands that find new opportunities to keep going will emerge from this economic black hole ahead of their competitors. We believe that now more than ever, position is a rocket that will fly you to the moon.
How can we create a beer range that's different yet still intrinsically JW Lees?
Each year JW Lees brew five limited edition beers to offer something new and different to their permanent range. For their 2020 range we needed a design solution that would make the seasonal beers feel different yet still intrinsically JW Lees.
