Paper #3 | Caution: The three blackholes of position
Newton’s first law of motion is that an object in motion will stay in constant motion until it meets an opposing or accelerating force. In its early state, momentum is delicate and easily lost. Our previous Paper explained the four engines of position, which are accelerating forces. On the flipside, there are three blackholes that can suck the energy from a position.
How can advertising convey the relevance of a position during a global pandemic?
The prospects for 2020 overseas holidays looked bleak until the relaxation of the UK government’s quarantine restrictions. Suddenly, for those looking for a much-needed break, there was an opportunity to escape their overly familiar four walls. But what kind of holiday do you go on in times like these?
Catch The Breeze
We’ve been working on the creation of a new holiday brand Catch the Breeze, from position, name and branding through to the website and launch communications. The new venture is from the Sykes family, who previously founded and ran the national letting business that still bears their name. Catch the Breeze is about pulling on all their experience to offer something exceptional.
Position Project Film | Jon Wilkin & Mark Flanagan, Pot Kettle Black
Pot Kettle Black burst onto the Manchester hospitality scene in 2014 and has since expanded across the city. All the while founders Jon Wilkin and Mark Flanagan have continued to play rugby league at the top of the professional game. We sat down for a coffee to talk about how finding their position unlocked their potential.
