Journal

sample

POV*: Plugging the boardroom into the frontline

It’s easy to think that cracking a bold vision for an organisation or brand will lead to success. The problem is that a vision, as the word suggests, is only a concept for the future. The hard part is turning it into reality. This can be overlooked and is often more challenging than agreeing the vision. For the last ten years, Squad has worked with clients to turn boardroom strategy into frontline creativity. This, our fourth POV piece, seeks to distil some of our learnings.

sample

Solve the right problem

How the Oakland Athletics set a new American League record by understanding the problem they needed to solve. One of five stories that inspire and define our philosophy as a business.

sample

Work in partnership not silos

Discover the collaborative song writing process of Lennon McCartney that not only revolutionised music but popular culture. One of five stories that inspire and define our philosophy as a business.

sample

Move people with your vision

Why Bill Shankley made a switch to Liverpool FC’s kit that was so powerful it’s hard to believe it hasn’t always been that way. One of five stories that inspire and define our philosophy as a business.

sample

Work like you’re making a movie

What Toy Story 2 taught Pixar about the importance of people over ideas. One of five stories that inspire and define our philosophy as a business.

sample

Work in permanent beta

Why Jeff Bezos concludes every annual letter to his shareholders with: It’s still Day 1 of the internet and for Amazon.com. One of five stories that inspire and define our philosophy as a business.

sample

Are you selling a brand or a product?

Whether to focus on promoting a product (or service) or the brand is a question that often comes up with clients. Is it better to focus on the attributes and benefits of the product? Or the ethos and values of the company behind it?

sample

POV*: Using your people to build a great brand

When building brands, it’s common to think externally first and focus on customers to increase revenue. Yet the returns can come as much from inside the organisation as outside, through improved employee performance. Many of the brands we work with are now recognising this. We’ve seen that HR people are playing an increasingly important role in projects.

sample

Get out of your depth

If you feel safe in the area you’re working in, then you’re not working in the right place. Go a little bit out of your depth. It won’t always feel comfortable, but that’s part of the process.

sample

What are you going to fight for?

Fighting is something we can easily forget about in our cosy offices and studios. We love a good life hack as much as the next person: a super-smart shortcut to doing more, by doing less. But sometimes there’s no substitute for that extra fight. Graft, persistence, resilience.

Load More