Musings from the intersection of strategy and creativity
JW Lees Original Lager
JW Lees started brewing lager in the 1950s. Manchester was different back then. Mild and bitter were the drinks of choice. But JW Lees were restless (still are). So they brewed their original lager recipe for a crisp, light taste, using only British malts. And it went down well. Very well. Still does. Here’s our new campaign for JW Lees Original Lager.
Join the Squad
We’re always on the lookout for talented, hungry people to join us. But there are a few roles we are thinking about right now. If either sound like you, then perhaps we should get to know each other.
YPO Gold
Connections matter. The YPO network offers access to powerful peer-to-peer networking, timely guidance from fellow leaders and many treasured friendships. Designed to inspire leaders to join the dots from the event speakers' wisdom and their day to day lives, we reimagined the 2020/21 event brochure as an oversized book of complex dot-to-dot puzzles.
JW Lees Conference Newspaper
We designed this newspaper to update JW Lees staff on the company’s progress during Coronavirus. Delivering something physical to each employee to form part of the company's first ever virtual conference was powerful, yet completely fitting for the ‘modern traditional brewer’.
Stretch & Burn
Stretch & Burn already had an identity. So how could we help? Often a logo isn’t the crucial thing for a startup. It’s taking a position. So we created their brand voice, starting with the strapline.
Catch The Breeze
We’ve been working on the creation of a new holiday brand Catch the Breeze, from position, name and branding through to the website and launch communications. The new venture is from the Sykes family, who previously founded and ran the national letting business that still bears their name. Catch the Breeze is about pulling on all their experience to offer something exceptional.
A Christmas Conundrum
Around this time of year, it’s not unusual for wordy types to select a word of the year. But with so many seismic events can one word be held up above all others to reflect the ethos, mood, or preoccupations of an unprecedented year?
The story about seven universal stories
Have you heard about the idea that there have only ever been seven basic story plots? Fact or fiction, we liken story plots to positions and explore how the art of bringing them to life is as important as having the idea in the first place.
Brand purpose. Love it? Hate it?
The runaway, electrically charged juggernaut of brand purpose shows no signs of slowing down. Or does it? We get under the bonnet and take a closer look.
What about Robert?
Discover what it took for Robert Zimmerman to reposition himself not only in his audiences’ minds, but probably in his own mind too. Helping him to become one of the greatest singer-songwriters of our time.
