Half Dozen Other | Brand Identity

We’d previously helped coffee, brunch and breakfast restaurant Pot Kettle Black kickstart their expansion plans. It gave the business new impetus and catalysed new sites and innovation, resulting in the birth of a sibling business. But when you launch an upstart sister business, don’t expect it to come without some sibling rivalry.

Our name and branding for their new bakehouse, Half Dozen Other, captured that although siblings often see the world differently, there are some things they undeniably have in common: a sunny disposition and a love of Antipodean coffee culture with a northern accent. You see, their differences weren’t that great at all. It was more a case of six of one, half a dozen of the other. Or perhaps that’s six and a half of one, half a baker’s dozen of the other?