Positions need a spark to launch and power to sustain momentum

We work with clients to take a position

Through a rigorous mix of research, analytics, strategic development tools, gut instinct, empathy, imagination and rapid prototyping, we set strategy free from vanilla presentations and ring-binders to help leaders nail and define their position. Working in tandem, our potent cocktail of strategists and creatives create defendable positions with the personality to move people.

Position
Pillars
Manifesto
Visual and verbal identity
Naming
Architecture
Assets, guidelines and templates

We partner with clients to sustain momentum

Fighting to defend a position and sustain momentum can be as vital as creating it in the first place. Our multi-disciplinary creative teams – remaining in partnership with our strategists – implement positions across internal culture, products and services, customer experience, communications and marketing.

Internal communications
Culture change
Product and packaging design
Environment design
Digital experience design
Innovation
Communication campaigns
Content and social

Position Power Tools

Our Position Power Tools are built around the unique culture and approach that Squad uses to find, take and sustain positions. There are four tools designed to educate, inspire and support people looking to learn more about powerful positions.

Access our Calculator and find out more about our Workshop, Talk and Report here.