Ignition Tools
We’ve produced a series of tools to kickstart your brand development process. These are built around our Combustion method for plugging creativity into the heart of your brand’s strategy. They’ll give you insight into our thoughts and techniques and suggest how partnering with us can drive your brand’s momentum.
Calculator
Measure the power of your brand’s Platform and Propulsion with this self-assessment tool and identify areas for improvement.
Workshop
A facilitated session — virtually or in-person — to audit your brand as a team and start building a roadmap for its development.
Talk
A virtual or face-to-face talk designed to inspire people, with examples of plugging creativity into strategy and building brands from the inside out.
Report
An independent audit for those considering buying or investing in a brand.
Download the Calculator now using the form below. For all other Tools please contact Rob Gray
Click below to download your Ignition Calculator
DownloadIn a world of social distancing and enforced remote working, brands that find new opportunities to keep going will emerge from this economic black hole ahead of their competitors. We believe that now more than ever, position is a rocket that will fly you to the moon.
A crucial ingredient in achieving success as a challenger brand is word-of-mouth. Without the advantage of big advertising budgets to buy awareness, underdogs are reliant on news of their brand spreading virally through culture. It’s like the R metric that Coronavirus has made famous. Challenger brands need strong positions to turbo charge their R value.