BBF is one of the leading own-label manufacturers of cakes and chilled desserts, supplying retailers across the UK and European market. The business was formerly Bright Blue Foods and around 2015 had experienced some significant service issues that damaged its reputation. Having been acquired by turnaround specialists Endless, Bright Blue Foods needed a change in name and image to ignite the process of rebuilding its reputation internally and externally.


  • Revenue grew from £70m in 2015 to over £140m by 2018.

“Squad did a fantastic job repositioning the brand of our investment. The business now has a fresh and contemporary look, which has really supported the ongoing growth.”

Richard Harrison – Investment Director, Endless LLP