Morro | Rebrand

Jessup Partnerships has built residential developments across the Midlands for three decades. When you’ve been in business that long, it’s easy to become known for your past rather than your future. Come 2023, and the business had new investment, a fresh leadership team and a bold vision. They wanted to build a brand around where they were heading.

Jessup Partnerships asked Squad to rename and rebrand the business. We took inspiration from their leadership team’s vision to create better tomorrows for people and communities across the Midlands by developing sustainable, affordable homes. So, ‘Tomorrow’ became the idea that inspired their brand platform, new name and branding.