We’re currently working with Eurocamp to implement a new strategy and identity across their whole brand. A full case study will be coming soon, but in the meantime you can watch our television advertising for them, which is the first expression of the new ‘possibilities’ positioning. The campaign consists of two 30-second television commercials and five online films. Each film follows a different family – including the Never-sit-stillers and the Chillers – on their Eurocamp holidays. The two television commercials act as a shop window for these stories, conveying the sheer contrast of experiences and parcs that Eurocamp offers.