Whether to focus on promoting a product (or service) or the brand is a question that often comes up with clients. Is it better to focus on the attributes and benefits of the product?
When building brands, it’s common to think externally first and focus on customers to increase revenue. Yet the returns can come as much from inside the organisation as outside, through improved employee performance.
David Robert Jones was born 8 January 1947.
He died 10 January 2016, having challenged and changed popular culture.
A singer, songwriter and musician.
As well as an actor,
Mike Tyson was a ferocious fighter.
He worked hard at it.
He used to run at 4am in the morning.
No one wants to get up and run when it’s dark.
I’ve always had my best ideas in the shower. Or when dropping off to sleep. There’s a scientific explanation for this. One which can help us design our working practices and environments to be more conducive to creativity.
For much of history, creativity was characterised as a moment of genius occurring to a gifted individual. Our industry has done much to reinforce this view. Certain jobs are labelled ‘creative’.
The Questions We Asked goes behind our work and gives an insight into the issues or opportunities our clients were grappling with prior to briefing us. Sarah Dunning, CEO of The Westmorland Family,
Albert Ball was a flying ace of great daring.
The first celebrity fighter pilot of the first world war.
Handsome and dashing, yet modest.
Known as the “Lone Wolf” due to the way he stalked his prey from below.