Stretch & Burn

When we met Richard Taylor and Clare-Marie Taylor, their new sustainable sportswear brand already had a neat name, logo and identity. So how could we help?

Often a logo isn’t the most crucial thing for a startup. Logos can be red herrings. It’s taking a position that can transform a brand’s fame and fortunes.

Stretch & Burn’s limited edition pieces focus on longevity and a refusal to add to the clothing mountain. This commitment formed their true north, and it was our job to amplify their conviction. So we created their brand voice, starting with the strapline: Earth. Limited Edition.

Check out their sustainable sportswear: