The DTC Playbook
The coronavirus pandemic has rapidly accelerated the shift from bricks-and-mortar retailing to e-commerce. This has created all kinds of opportunities for direct-to-consumer (DTC) brands. Startups are being built from the ground up as direct businesses, taking control of their customer data and capturing more margin. Traditional fast moving consumer goods (FMCG) brands are creating a new route to market, bypassing retailers and wholesalers. B2B businesses who may previously have manufactured for retailers are now finding that they can develop their own brands and sell direct.
Our DTC playbook is written for anyone looking to capitalise on the growth opportunities presented by selling direct. It's contents are based on Squad’s work with high-growth scale-ups through to established global organisations. We’ve worked with clients building DTC brands from the bottom up, as well as those pivoting from other models. We’ve combined what we’ve observed in the field, with studies of the world’s best performing brands, to create a unique approach that builds positions from the inside-out. Our playbook will walk you through our four step process for finding, taking and sustaining a position for a DTC brand. We're also compiling contributions from trusted partners who will be sharing how to activate a position within their disciplines.
Download our DTC Playbook using the form below.