All posts by squad

Bruntwood | Alberton Identity


Bruntwood | Alberton Identity

The Alberton is the workplace revolutionised. Dark and Satanic, it certainly isn’t. A modern reimagining of Manchester’s Victorian cotton mills, with world-leading amenities within its walls, it will become the flagship of Bruntwood Works’ Pioneer programme.

The Alberton will embed physical and mental well-being into daily working lives, featuring the UK’s highest workspace pool within its ground-breaking rooftop holistic wellness centre. Overlooking the River Irwell, the ground floor will offer the best of Manchester’s food and drink scene, pumping life back into this part of town and the banks of the river.

Bruntwood tasked us with creating a brand to connect the building with prospects, agents, and local and national media.

We captured the building’s position as the workplace revolutionised and used it to shape the narrative platform for all marketing activity. Our visual identity embodies the architecture and materials palette of the building scheme. We created a custom version of Bruntwood’s primary typeface so the typography could be cut into the fabric of the building, such as the oxidised copper sheets — which, in turn, influenced our colour palette. The mark, quite literally, reflects the building’s situation on the banks of the River Irwell.

The building will open in early 2025.

Vestey Foods | Brand Film


Vestey Foods | Brand Film

We live on a small island.

It’s a hungry one, too.

Vestey Foods has helped to feed the nation since the 1890s.

Food production, sourcing and distribution have been at the heart of their business since the beginning.

We helped them find and articulate their purpose.

Our film celebrates their pride in putting food on the plates of this nation.

Filmed on the East Yorkshire coast, in the Peak District, Liverpool and Cheshire with our long-term collaborator Percy Dean.

Bruntwood | Works Campaign 2022


Bruntwood | Works Campaign 2022

How people work matters.

Where people work matters too.

But all too often finding a workspace is hard work.

It can be a distraction.

And when you find one, what if you need more or less space due to changing circumstances?

Whether you need a desk or a room, or if you’re passing through, Bruntwood Works has it covered.

Plus, they provide best-in-class onboarding teams that work in your best interests.

They’re committed to offering more than just outstanding office, coworking or retail space; everything is born of their vision of building vibrant communities and providing businesses with the support and expertise they need to grow.

They make work work for you.

Our work is phase one of a 6-month multichannel campaign, with outdoor advertising across Manchester City Centre, Cheshire, Liverpool, Leeds and Birmingham.

Watch this space for phase two.