Bruntwood | Alberton Identity

The Alberton is the workplace revolutionised. Dark and Satanic, it certainly isn’t. A modern reimagining of Manchester’s Victorian cotton mills, with world-leading amenities within its walls, it will become the flagship of Bruntwood Works’ Pioneer programme.

The Alberton will embed physical and mental well-being into daily working lives, featuring the UK’s highest workspace pool within its ground-breaking rooftop holistic wellness centre. Overlooking the River Irwell, the ground floor will offer the best of Manchester’s food and drink scene, pumping life back into this part of town and the banks of the river.

Bruntwood tasked us with creating a brand to connect the building with prospects, agents, and local and national media.

We captured the building’s position as the workplace revolutionised and used it to shape the narrative platform for all marketing activity. Our visual identity embodies the architecture and materials palette of the building scheme. We created a custom version of Bruntwood’s primary typeface so the typography could be cut into the fabric of the building, such as the oxidised copper sheets — which, in turn, influenced our colour palette. The mark, quite literally, reflects the building’s situation on the banks of the River Irwell.

The building will open in early 2025.